Howly Pricing

Choose the plan that fits. Upgrade anytime as your team and client base scale.

BASIC
Free

Essential tools to visualize and track your foundational workflows.

Start free
Up to 50 workflows
  • See up to 50 workflows
  • See all workflow connections
  • Filter by trigger and action types
  • See recent workflow changes
  • Trace impact before changes
PRO
$99
$79
/month
/month
$99
Billed monthly
$948/year billed annually

You manage HubSpot and want full visibility into your workflows.

Start 7-day trial
Includes 1 Howly user seat
  • See every workflow on one map
  • Trace impact before changes
  • AI audits powered by Claude
  • Native MCP for Claude Desktop
  • Plan workflows before you build
  • Portal health score, 0 to 100
  • Connect unlimited portals
  • Export to PDF, PNG, or Lucidchart
ENTERPRISE
Custom
Billed monthly
Billed annually

You need custom seats, dedicated onboarding, and hands-on support.

Contact us
Flexible seat counts for larger teams
  • Everything in Agency
  • Flexible seat counts
  • Dedicated onboarding specialist
  • Fast setup on new client portals
  • SLA-backed support
  • Custom security review
  • Volume pricing for large teams
  • Direct line to the Howly team
Pricing is in USD and renews monthly unless cancelled.
Pricing is in USD and renews annually unless cancelled.

Compare plans

Feature
Basic
Pro
Enterprise
Seats & access
Howly user seats
1
1
5
Custom
Connected HubSpot portals
1
Unlimited
Unlimited
Unlimited
Workflows shown
Up to 50
Unlimited
Unlimited
Unlimited
Individual workspaces per seat
Core toolset
Visual workflow mapping & connections
Filter by trigger & action types
Recent changes tracking
Impact analysis before changes
Workflow notes & SOP documentation
AI audits powered by Claude
Native MCP for Claude Desktop
Plan workflows before you build
Portal health score
Benchmarks against similar portals
PDF, PNG & Lucidchart exports
Team & agency
Shared team workspace
Branded audit reports with your logo
Onboarding & support
Support level
Self-serve
Direct
Priority
SLA-backed
Email support
Dedicated onboarding specialist
Custom security review

150+ HubSpot teams have chosen Howly to map their workflows and audit their portals

★★★★★

"Howly transforms the most painful part of HubSpot consulting into a strategic advantage. The visualization sells itself on client calls, and your expertise sells the solution.

★★★★★

"Howly just shows me the web. When I'm about to flip something off or rework an enrollment, I want to know what else it touches before I find out the hard way."

★★★★★

"Pulled up Howly on a client call, showed the workflow map and health checker, and closed $5K MRR within 24 hours."

★★★★★

"Howly immediately showed me connections and dependencies I had no idea existed. The visual map alone is worth it, but the health score and AI audit make it genuinely useful day-to-day."

★★★★★

"When you're dealing with a portal full of automations and don't know where to start, Howly is the 10K foot view you always wanted but never had."

★★★★★

"Outputs a report I can give to clients that would cost me several hours to deliver on. So this improves my margins and lowers the cost I charge to clients."

★★★★★

"It's so nice that you can quickly see how things relate and make changes with much more confidence. It's quickly become one of those tools that just makes operating inside HubSpot easier."

★★★★★

"I honestly don't know how we were operating within HubSpot before Howly. It makes everything visible, saves time, makes me look great for my boss. Just perfect."

★★★★★

"Howly saved me hours of untangling messes across workflows, especially ones triggering each other. The visual map makes it so much easier to onboard and troubleshoot. This should honestly be built into HubSpot."

Frequently Asked Questions

Trust & Security
How does Howly access my HubSpot data?
Howly uses OAuth 2.0 with strictly read-only access. We never store your credentials. Access is granted through a secure token issued directly by HubSpot. We cannot edit, write, or change anything in your portal.
Do you store my workflow structures?
No. Your workflow logic is pulled on demand to render your map and exists only within your active session. We do not store workflow structures or CRM object data on our servers.
Will Howly affect my HubSpot API rate limits?
No. Our sync engine batches API calls to respect HubSpot's rate limits. It is built to handle large portals with hundreds of workflows reliably without disrupting your other integrations.
Capabilities
What kind of connections can Howly detect?
Howly identifies three relationship types: direct enrollment, where one workflow explicitly sends records into another; list-based connections, where a shared list links two workflows; and property-based connections, where one workflow sets a property that triggers another.
How is this different from HubSpot's workflow view?
HubSpot shows workflows individually, but not how they intersect. Howly maps those connections visually, surfacing dependencies, identifying risks, and helping you understand the full system before making changes.
What is the Impact Analyzer?
The Impact Analyzer scans every workflow to find where specific HubSpot properties are referenced. Before you rename or delete a property, run it through the Impact Analyzer to see the full impact of that change across your portal.
Can I document my workflows in Howly?
Yes. You can add a purpose and notes to any workflow and assign it a risk level. These are compiled into an SOP and documentation page in your exported audit report, useful for handoffs, internal docs, and audits.
Does Howly work with large portals?
Yes. The sync engine is built for portals with hundreds of workflows. First load takes 10 to 25 seconds depending on portal size, and it handles large instances reliably without hitting API limits.
Does Howly support Sandbox accounts?
Yes. Howly is compatible with all HubSpot Professional and Enterprise portals, including Sandbox and developer portals.
Plans & Access
Is there a free trial?
Yes. New accounts start with a 7-day trial with full access to everything Howly does, the workflow map, Impact Analyzer, AI audits, health score, MCP for Claude, exports, and branded reports. No credit card required.
What happens when my trial ends?
Your account moves to the free plan, where you keep an explorable workflow map of up to 50 workflows. You can view connections, filter by trigger and action type, and see recent changes. Paid features like AI audits, health scoring, the Howly MCP, exports, and branded reports require a Pro or Agency subscription. Your layout and settings are saved, so upgrading picks up where you left off.
Is there a free plan?
Yes. After your trial, Howly stays free as a workflow map you can explore anytime, see up to 50 workflows, their connections, and recent changes at no cost. Upgrade to Pro or Agency for unlimited workflows plus audits, health scoring, exports, and client-ready reports.
How many workflows can I see on the free plan?
The free plan shows your 50 most recently updated workflows. If your portal has more than 50, you'll see the 50 that changed most recently, and upgrading to Pro or Agency unlocks your full portal with no limit.
Can agencies use Howly across multiple clients?
Yes. You can connect unlimited HubSpot portals to your Howly account, making it a practical tool for agencies and consultants managing automation across multiple client instances.
How do I revoke Howly's access?
You can revoke Howly's access at any time directly from your HubSpot Connected Apps settings. You stay in full control.